EMV (Chip Card) is a fraud-reducing technology
that can help protect merchants and consumers against losses from the use of counterfeit and lost or stolen payment cards at the point of sale.
Chip cards use a new encryption for every sale
making sales more secure.
If you are still using the magnetic stripe
only devices and your customer has an EMV enabled card, you are liable for any fraud that may result from that transaction.
In 2017 liability shifts for Automated Fuel Dispensers
In 2015 The EMV liability shift was implemented
to encourage retail merchants to increase card security and reduce counterfeit fraud.