Studies have shown that 88% of businesses that offer rewards program are more profitable than their competitors.
84% of loyalty program members are more likely to choose a retailer or business with a rewards program.
70% of consumers will modify where they buy to maximize rewards benefits.
Source: http://blog.accessdevelopment.com/customer-loyalty- statistics-2015- editionhttp://www.nielsen.com/us/en/press-room/2013/nielsen- survey-84- percent-of- global-respondents-more-likely- to.html