According to a global MasterCard study, there’s a consumer demand for new ways to pay, as well as a desire for retailers to adopt new and innovative payment technologies. However, today’s businesses need more than just a method to collect these payments. They also need a means to make their business run better overall, make it more cost-effective and streamlined, and to enhance their marketing/promotional efforts.

That’s why the new wave of point-of-sale (POS) systems are becoming so popular: they are multi-purpose, which makes them ideal for today’s business demands. And while there are many brands of POS systems to choose from, this article will concentrate specifically on Clover POS hardware and software, and their top products, services, and business solutions for merchants.

Accept a Variety of Payment Methods

With a Clover POS system you can accept a wide range of payment methods.  As well as being able to collect regular card payments, you can also accept contactless payments and NFC mobile payments (such as Apple Pay, Samsung Pay, and Android Pay) by selecting the Clover Go, Clover Mini, or Clover Mobile.

Contactless payments have shown considerable growth, and 100.1 million contactless cards have been issued in the UK alone, so there are plenty of them about. And while all customers are important to your business, being able to accept contactless payments is especially crucial for your millennial clientele.

Millennials are vital to any business because they tend to have more disposable income, however, when they are purchasing, they’ll want added efficiency. According to Goldman Sachs, millennials are always looking for a ‘maximum convenience’ solution.

Also, millennials spend a lot on eating out. On average, they’ll eat at a restaurant thirteen times a month and they spend more on coffee and on fast food than other demographics. As this is also a group that is most likely to use contactless and mobile payments, it makes sense to be able to cater for them.

A POS System That Meets Your Unique Business Needs

Another major advantage of Clover is the sheer range of POS systems they offer. Whatever type of business you run, they’ll have a system that will suit it. Currently, Clover has four main models:

Clover Station

Allows you to do far more than just accept payments. You can analyze the major areas of your business, manage your inventory and monitor staff performance, as well as set up loyalty programs.

Clover Mobile

An on-the-go system for businesses (and customers). With Clover Mobile, you have the choice of serving customers as they queue, or collecting payments when you’re out on visits.

Clover Mini

A smaller version of the Clover Station, which allows you to accept contactless, chip and swipe card payments.

Clover Go

Another on-the-go system option that allows you to accept contactless, chip and swipe payments as well as Apple Pay, Samsung Pay, and Android Pay. You just need a smartphone or  tablet to plug it into, and with the ability to accept chip payments, you can be sure you’ll be EMV compliant.

Gain New Business Insights

Perhaps you’ve been looking for ways to improve your business but you’re not quite sure where to start. Most POS systems are more advanced these days; they offer valuable insights that show you distinct trends, and what is working and isn’t.

With Clover, this data is available via their paid Insights app, which is charged at $9.95 a month; you can use the findings as part of your marketing efforts to attract new customers and use them to help improve your turnover.

Other valuable features from their Insights app include:

  • A feature to compare your business with competitors to you see how you can enhance your business.
  • A means to manage your inventory more easily. An up to date inventory will mean you won’t buy more stock than you need so you’ll save money, and you shouldn’t run out of in demand products.

Boost Your Business App Market

Clover is highly customizable and offers a vast range of POS services, thanks to the Clover App Market. Some of these are free, some of them are subject to usage fees, and some of them include required ongoing subscription fees, but you can use all of them to add value to your business.

We’ve already discussed the Insights app and how this can be used to improve your business, but there are other apps that can help you to enhance your marketing efforts, many of which are free.

As an example, you can use their loyalty program app called Rewards for encouraging customers to come back. Or you can download the Time Clock app for employee scheduling and managing payroll, or even the Stock Reporting app for a detailed analysis of revenues, cost, and profits.

Others apps include Clover Gift Cards. These are always a useful tool to promote a business and you can get access to these from Clover App Market in exchange for usage fees.

There are plenty of apps that you can choose from to boost your business and make your POS system more customizable.

Enhance Employee Performance, Productivity

As a business owner, you know just how imperative staff performance is to your business. However, employee motivation is equally as important. A Clover POS system can give you a better understanding of how well the key members of your staff are performing and you can then act accordingly with rewards or other necessary changes.

The data you receive will allow you to make the decisions that will be important to improving the way your business runs. For instance, analyzing staff performance might highlight how some members aren’t quite as productive as they could be, and this could require a change in rota to maximize productivity, or you might spot stand out individuals who have earned and deserve recognition as part of your company’s rewards system.

Conclusion

A POS system can do far more than just accept payments: it can completely change the way you do business.

Whether you want to improve employee performance, gain new insights to enhance your turnover, or accept the latest contactless payments, a good POS system can do this and give you an awareness of your business that wouldn’t have been possible before.

And by working with a well-recognized name, you can be certain that you’ll have access to the latest in technology as well as and the security of working with a well-known brand.

 

Preferred Payments has been a leader in the credit card processing industry for 10 years, providing our customers with competitive rates, unparalleled customer service, and the highest quality technology.