We help hundreds of wineries reduce cost and boost productivity


Virginia Wineries Association's Trusted Provider

Free Rate Review

Custom Built for Your Winery

Tasting Room

Online Store

or Wine Club


Preferred Payments is well versed in the wine industry and works with hundreds of wineries across the country

Preferred Payments offers a single source solution for your winery, tasting room, or vineyard needs. Whether it’s accepting EMV chip cards in the tasting room or setting up recurring billing for your wine club, we have a simple, low cost solution that can help you manage both your business and customers with ease and simplicity.

Each account is customized to fit individual needs. We will  build a custom tailored program to fulfill your specific needs with low discounted rates from the WAWGG

POS System

EMV Chip Card Equipment

Dedicated Account Representative with backup 24/7 US based Support

Next Day Deposits Directly in your Bank Account

VWA Wine Member Benefits

  • Free Rate Review
  • Members Only Pricing
  • Wholesale on Equipment
  • Wireless & Mobile Solutions
  • Recurring Payments
  • Securely Store Customer Card Data
  • Current Software Integration
  • No Contract & No Cancellation Fee
  • Free Rate Review
  • Next Day Funding
  • Dedicated Account Representative
  • Locked In Rates
  • EMV and Mobile Equipment
  • No Contracts, Set-Up Fees or Cancellation Fees
  • Direct Integration with QuickBooks, PayPal, Authorize.net
  • U.S. based, 24 hour Service and Support
  • Security and Fraud prevention

The Preferred Advantage

Accept Payments On The Go

Accept EMV, Apple Pay, Mag Stripe Card, Samsung Pay

Built In Barcode Scanner

Built In Printer

Add Tip and Automatically Calculate Tax

Keep Track of Inventory

Log your Cash

Swipe and Insert Cards On Your Mobile Device

Works with both Apple IOS and Samsung

Email Receipts

Real Time Reporting

Keep Track of Inventory

Have Your Customer Sign Directly on Device

Add Tip and Automatically Calculate Tax

  • If your business accepts credit cards in person, and you do NOT have a machine that accepts EMV (chip cards), all liability has shifted to your business. Previously it has fallen on the issuing bank.
  • EMV (Chip Card) is a fraud-reducing technology that can help protect merchants and consumers against losses from the use of counterfeit and lost or stolen payment cards at the point of sale. 2015 The EMV liability shift was implemented to encourage retail merchants to increase card security and reduce counterfeit fraud.
  • In 2017 liability shifts for Automated Fuel Dispensers
  • If you are still using the magnetic stripe only devices and your customer has an EMV enabled card, you are liable for any fraud that may result from that transaction.
  • Chip cards use a new encryption for every sale, making sales more secure.

EMV Liability Shift

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